JCDecaux Community Channel is proud to support Sport 4 Life UK in raising awareness around the work the organisation does to give young people a chance to make a positive change in their lives.

As the leading sport for employment charity in the West Midlands, Sport 4 Life UK has been helping young people move into education, training and work since 2006. Its vision is to create a level playing field where every young person has the opportunity to create a better future for themselves through sports-themed mentoring and personal development programmes.

“During turbulent times for the youth, it is imperative we voice the support available in as many ways as possible. Thank you to JCDecaux UK for supporting our campaign and the work that we do.”
Kabir Takhar, Business Development Manager at Sport 4 Life UK

“We are proud to be supporting this campaign using our digital assets in Birmingham city centre to help raise awareness of Sport 4 Life UK and its mission to provide better opportunities for young adults in the city. The JCDecaux Community Channel creates real value through the power of the public screen and aims to amplify Out-of-Home’s role as a force for good in the community.”
Andy Morton, Head of Development Partnerships at JCDecaux UK

The campaign ran across digital billboards and street furniture in Birmingham throughout July.