The Sport 4 Life UK office is situated in beautifully restored Victorian Factories, just five minutes walk from the Bullring, it is the heart of Birmingham’s buzzing creative and digital district – the Custard Factory, Digbeth.

Address: Units 121-122 Scott House, Custard Factory, Gibb Street, Birmingham, B9 4AA

The Custard Factory is a ten-minute walk from the Bullring, 13 minutes from New Street and nine minutes from Moor Street Station. We’re also five minutes from Birmingham Coach Station.

Find us by train

Our nearest train stations are New Street (13 minutes walk) and Moor Street (nine minutes walk).


Find us by bus

We’re just five minutes from Birmingham Coach Station, Digbeth. Being so close to the centre of Birmingham, there are several buses that can take you down to Gibb Street. These include 2, 3, 4, 4A, 5, 17, 34, 60 and 97.

For exact bus timetables please visit http://www.networkwestmidlands.com and then click on the ‘Journey Planner’ tab.



If you drive into Digbeth, you can park your car at any of these car parks:

Other car parks can be found close by.



For cyclists, bike parking can be found in the centre of Custard Factory.