This policy explains how Sport 4 Life UK uses cookies on sport4life.org.uk.
What cookies are
Cookies are small text files saved on your device when you visit a website. They help the website work and help us understand how it is used.
How we use cookies
We use essential cookies so the website works properly. For example, they remember your cookie choices and support our accessibility tools. These are always on.
With your permission, we use Google Analytics and Hotjar to understand how people use our website, such as which pages are visited most. This helps us improve it.
With your permission, we also use advertising cookies from Google, Meta (Facebook and Instagram) and LinkedIn. These help us measure our adverts and show them to people who may find our support useful.
Some pages include YouTube videos. YouTube sets its own cookies, so these videos will only play once you have accepted marketing cookies.
None of these optional cookies are used unless you click “Accept” or turn them on in your cookie settings.
Changing your choice
You can change or withdraw your consent at any time using the cookie settings button at the bottom of any page. You can also delete cookies through your browser settings.
The cookies we use
The table below lists the cookies on our website. It is updated when our website changes.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 180 days |
Google Tag Manager
Loads our other website tools, and only loads analytics and advertising tools once you have given permission. It does not set any cookies itself.
Learn moreUserWay
UserWay is an AI-powered accessibility widget that scans a website for WCAG and ADA accessibility issues and gives visitors on-page tools to adjust contrast, font size, navigation, and other display settings.
Learn more| Name | Description | Duration |
|---|
| uw-uid | Set by the UserWay accessibility widget to maintain a session-scoped identifier while the widget is active on the page. | session |
| userway-s* | Set by the UserWay accessibility widget to support its functionality while active on the page. | session |
WordPress
| Name | Description | Duration |
|---|
| wordpress_sec_ | Used to keep logged-in users secure. | Session, or 14 days if “Remember me” is ticked |
| wordpress_test_cookie | Checks whether the browser accepts cookies when logging in. | Session |
| wordpress_logged_in_ | Used to show that a user is logged in. | Session, or 14 days if “Remember me” is ticked |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Helps us understand how visitors use our website, such as which pages are visited most.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| _ga | ID used to identify users | 2 years |
| _ga_ | ID used to identify users | 2 years |
Hotjar
Helps us understand how visitors use our website, for example where they click and scroll, so we can improve it.
Learn more| Name | Description | Duration |
|---|
| _hjSessionTooLarge | Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit. | session |
| _hjSessionRejected | If present, this cookie will be set to 1 for the duration of a user’s session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues. | session |
| _hjSessionResumed | A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection. | session |
| _hjSessionStorageTest | This cookie checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. | Session |
| _hjTLDTest | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | session |
| _hjCookieTest | This cookie checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. | Session |
| _hjLocalStorageTest | This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in _hjLocalStorageTest has no expiration time, but it is deleted immediately after creating it so the expected storage time is under 100ms. | under 100ms |
| _hjSession_ | A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. | 30 minutes |
| _hjSessionUser_ | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. | 365 days |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Ads
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
Learn more| Name | Description | Duration |
|---|
| _gcl_au | Used by Google Ads to measure and attribute ad conversions on this website. | 90 days |
| Conversion | Google uses cookies for advertising, including serving and rendering ads, personalising ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
| _gcl_aw | Google uses cookies for advertising, including serving and rendering ads, personalising ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
| _gcl_gs | Google uses cookies for advertising, including serving and rendering ads, personalising ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
| _gcl_gb | Google uses cookies for advertising, including serving and rendering ads, personalising ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
| _gac_gb_ | Google uses cookies for advertising, including serving and rendering ads, personalising ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
LinkedIn Insight
Used by LinkedIn to measure our adverts and understand which organisations visit our website.
Learn more| Name | Description | Duration |
|---|
| __cf_bm | Used by LinkedIn’s security provider to tell people from bots. | 30 minutes |
| li_gc | Stores a visitor’s consent to LinkedIn’s use of cookies. | 6 months |
| bcookie | Browser identifier used by LinkedIn | 1 year |
| lang | Used to remember language settings. | Session |
| lidc | Used for routing and session management. | 24 hours |
| liap | Used for authentication of LinkedIn members. | 90 days |
| li_oatml | Used for identifying LinkedIn Members for advertising and analytics. | 30 days |
| li_sugr | Used to make a probabilistic match of a user's identity. | 90 days |
| li_fat_id | Used for member indirect identifier for conversion tracking. | 30 days |
Meta Pixel
Used by Meta (Facebook and Instagram) to measure our adverts and show them to people who may be interested in our work.
Learn more| Name | Description | Duration |
|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
YouTube
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Learn more| Name | Description | Duration |
|---|
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO | Used by YouTube to collect information about the device and how embedded videos are viewed. | 179 days |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years |
| VISITOR_PRIVACY_METADATA | YouTube visitor privacy metadata cookie | 180 days |
Contact us
If you have any questions about this policy, please email contact@sport4life.org.uk.
Last updated: October 2026
