Birmingham-based recruitment and consultancy business PYVITAL has announced a new partnership with local charity Sport 4 Life UK, working together to support young people across the West Midlands in taking their first steps into employment.
PYVITAL recently joined Sport 4 Life’s Game Changers Business Club – a network of forward-thinking businesses committed to helping young people gain the skills, confidence and access they need to move into work. Becoming a Game Changer marks the start of a collaborative partnership that combines Sport 4 Life’s expertise in youth employability with PYVITAL’s experience in recruitment and people development.
Through the partnership, PYVITAL’s recruitment team will be donating their time to deliver interview coaching and employability support to young people coming through Sport 4 Life programmes. With PYVITAL’s support, Sport 4 Life’s young people will have the opportunity to build valuable connections, receive real-world feedback on their interview skills, and access guidance in finding employment opportunities across key sectors. The business will also be working alongside the charity to help create meaningful employment opportunities for young people across the region.
Recent insights gathered by Sport 4 Life from over 400 young people highlight why partnerships like this are so important. 67% of young people not in full-time employment say they are worried about their future job prospects, while 57% admit they don’t know where to turn for career advice. With over half (54%) believing that AI will reduce job opportunities in the future, there’s a growing need for real-world guidance, mentoring, and access to professional networks. This partnership directly addresses those concerns by helping young people develop the skills, confidence, and connections they need to thrive in an evolving job market.
Together, PYVITAL and Sport 4 Life are also developing digital tools and mentoring initiatives designed to give young people greater access to employability resources and professional networks, helping them build confidence and connections as they prepare for the workplace.
Speaking about the partnership, Leanne Perry, Founder of PYVITAL, said:
“This partnership really captures what we’re about as a business. We’re in a position to use our skills and networks to open doors for others, and that’s what progress means to us. Supporting young people into work, especially those who just need that bit of extra confidence or opportunity, feels like the right way to make a difference locally.” Leanne Perry, Founder of PYVITAL
“We’re delighted to be partnering with PYVITAL. Their team’s commitment to supporting young people into meaningful employment aligns perfectly with our mission. It’s fantastic to see a recruitment business using its expertise to make a real social impact, and together we can help more young people move into work with the confidence and support they need.” Rob Wells, Chief Operating Officer at Sport 4 Life UK
For PYVITAL, the partnership forms part of a broader community focus that includes fundraising for the Cystic Fibrosis Trust and running a free mentoring scheme for professionals at different stages of their careers.
Leanne added:
“As a team, we’ve always believed business can be a force for good. We want to show that recruitment doesn’t have to be transactional, it can be human, supportive, and community-led. Working with Sport 4 Life gives us a chance to prove that in action.”