At the beginning of November 2020, Sport 4 Life UK moved from our Ladywood offices to a new, larger base in the Custard Factory in Digbeth.
These new offices will be the base for our 20 members of staff who work across the West Midlands region, providing space for more workshops, meetings and one-to-one mentoring sessions. The main driver for the move was to be able to support more young people across the West Midlands with our sports-themed programmes. As the demand for our services continues to grow, we felt a more central location was needed.
Why this move is so important to us
In the year to June, Sport 4 Life UK supported 926 youngsters with on and offline mentoring, qualifications, and training programmes, in addition to structured sports sessions.
Sport 4 Life UK CEO Tom Clarke-Forrest said the expansion came at a critical time for young people in the West Midlands.
He said: “It’s well documented that the up and coming generation is tragically bearing the economic brunt of the coronavirus crisis. We’re seeing the effects cascading through our services, as more youngsters find themselves facing a future of diminished opportunity.
“Since our launch in 2006, demand for our services has grown steadily but we are now in uncharted territory and we are witnessing a significant rise in the need for support from people of all backgrounds who are being cut off in their prime.
“Our move to the Custard Factory, thanks to its more central location, will enable us to have a bigger impact on these lives and engage a much wider audience and reach more people.
“We’ve very much outgrown our Ladywood offices and by being right in the heart of Birmingham city centre, we are certain that we will build our profile across both public and private sectors.
“Much of our work is being delivered remotely as a result of the pandemic but having an office space is vital for Sport 4 Life UK and I’ve no doubt once the restrictions have been lifted, we’ll enter an exciting new era. Indeed, we’re very keen to forge strong relationships with the creative and business communities in this vibrant part of Birmingham.”