Sport 4 Life Leadership

Sport 4 Life UK’s Leadership Team are responsible for the strategic direction of the charity to ensure we meet our purpose and to support the Administration and Delivery team in the daily operations and planning of our activities to achieve maximum impact for our young people and stakeholders.


Tom Clarke-Forrest

Founder & CEO

As founder, I’ve been at S4L since the very start, so 15 years now! You can read about why I started S4L and my key passions in my recent 15 year blog here

It’s a huge privilege to lead this organisation, and there’s so much I love about it. But for me it’s the teamwork and the camaraderie – all collectively working towards our mission. One of my favourite memories at Sport 4 Life is probably securing our first ‘big win’ (in terms of grant funding) back in 2007. It was a key step change and I knew it meant we could bring in more staff, improve our services, and ultimately work with more young people.

No two days are the same for me at Sport 4 Life, and that’s what makes it so exciting! As the CEO, key parts of my role include leadership, strategy, ensuring good governance, income generation and managing the SLT.

An interesting fact about myself is that I lived in Brazil for 6 months, straight after university.

Tom Clarke-Forrest

Matt Forsyth

Head of Operations

I joined Sport 4 Life way back in October 2010, I was working in Sport Development for a local authority in Leicestershire, however I returned to the West Midlands to start a family. The first thing that struck me about Sport 4 Life was how passionate and important making a difference to disadvantaged young people is.

I love working with our fantastic team. I thrive off making a difference and knowing that our work is changing lives. My role oversees the operational delivery at Sport 4 Life, as well as being the Designated Safeguarding Lead, so every day brings a new challenge! I also am a member of the Senior Leadership Team and contribute to income generation by leading on commissioned contracts.

An interesting fact about me is that I failed my driving test 9 times!!! I’m a good driver now though… I promise!

Rob Wells

Head of Business Development

I joined the organisation in October 2019, I had to change my flight for a family holiday to attend the interview but it was totally worth it in the end! I wanted to work at Sport 4 Life, because I was inspired by the work they did and really wanted to make a difference to the lives of young people.

What I enjoy most about my work here is the team and the variety, I get to be involved across the whole organisation, from people development to marketing and income generation.

I love working with people, helping them to become unstuck and make transformational change (and having some fun along the way).

An interesting fact about myself is that I ran an Ultra Marathon across Scotland and was fortunate to play in a charity football match at Stamford Bridge (although I wish it was Anfield).

Saad Mohammed

Business Intelligence Manager

I joined Sport 4 Life in May 2011 as Smoothie Bike Instructor. I had recently learnt to drive and was looking for a part-time job whilst completing my masters and this seemed like the perfect opportunity to drive all over the country and deliver smoothie bike events to all type of organisations.

What I enjoy most about my work here is my colleagues, the cause, and the variety of work. With my work I’ve been privileged to travel abroad to take part in projects overseas, a particular memory that sticks to mind is being involved in a project led by an organisation based in Lesotho, and I was fortunate enough to travel there for a meeting.

I support the wider team with their M&E needs, research statistics to our work and cause, plan how we can develop impact further.

Emma Oliver

Finance & HR Manager

I began my journey at Sport 4 Life UK as a Smoothie Bike Hire Project Coordinator. Starting in 2014, I always wanted to work in the charity sector. Although I do not directly work with young people I was keen to work in an organisation where the work I do helps towards benefiting others.

What I enjoy most about Sport 4 Life is the caring nature that the organisation has. Not just for its young people, but for its employees as well. Everyday I wake up feeling grateful for the job I have and the work I do.

I am very driven and always looking for new challenges and to improve my knowledge and skills. Since joining as a Project Coordinator, there was a gap in the organisation for someone to lead on Finances and Business Support, this was something I found really interesting. Over the 7 and half years of working here I have worked hard in gaining my AAT qualifications in Management Accounting to be able to develop our finances.

An interesting fact about myself is that I am a keen netballer and always known to be the most competitive person!

Jeni Bennett

Mentoring Project Manager

I’m Jeni and I’m the Mentoring Project Manager. My role is managing a team of mentors, supporting them to deliver their job as well as working with the senior leadership team to fulfil our action plan. I joined after applying for a team leader role with NCS and was offered the opportunity to become a mentor. I wanted to join Sport 4 Life because I love the work that takes place with the young people we support and the outcomes into sustainable employment, education or training.

I’d say that what I enjoy most about my work here is that every day is different and we have an amazing team! No two days are ever the same as a Mentor Project Manager. One day I could be in school talking to a Pastoral Care Manager or with the coaches at the job centre or parents of a young person in need of well-being, criminal intervention or career aspirational support.

I will never forget the day I got my first young person a job.

Craig Corrigan

Training Project Manager

Hi, I’m Craig and I first joined Sport 4 Life as a researcher in 2018.I had witnessed first hand the impact that Sport 4 Life achieves with young people and I have always enjoyed working with young people. Sport 4 Life greatly combines my passion for youth development and sport so it felt like a perfect fit.

I enjoy the fact that we can support so many disadvantaged young people through our work. I grew up in a disadvantaged area and did not have the easiest start in life, so I like to see the potential in everyone and grow aspirations.

I manage the training team, so a typical day is spent checking in with staff to ensure that all of our delivery & planning is going smoothly. I meet with partners to discuss plans and will visit sessions for quality assurance purposes.

An interesting fact about me is that I enjoy quizzes and I have been on TV & Radio multiple times taking part. Sadly, I have won no money as yet, but I will keep on trying until I do!

Nick Cheese

NCS Programme Manager

Hi there, I’m Nick and I joined as NCS Programme Manager after working on the delivery side of NCS for 8 years at a different organisation back in October 2019. I felt that the values of Sport 4 Life UK aligned with what I believe and I wanted to continue making opportunities for young people.

What I enjoy most about my work is that NCS can offer opportunities for young people from all backgrounds and abilities and I am encouraged to use my previous experience of working with young people on NCS to improve our services and engagement of young people. With a background in playing sport at a high level, a Sports Coaching degree and a decades experience in NCS, Sport 4 Life feels like the perfect place for me to be.

I see Sport 4 Life becoming one of the biggest providers of NCS in the West Midlands after expanding across Birmingham and other areas of the West Midlands.

An interesting fact about me is that I hold the course record at Dudley Golf Club with a score of 63 (-6).

Sarah Kerry

Business Development Manager

Hi there! I’m Sarah and I joined Sport 4 Life in May, 2021. The big thing that drew me to Sport 4 Life was wanting to work for a values led organisation that supported the local community. The two things I enjoy the most are that we have such a strong team spirit here and that we are constantly adapting which makes the job varied and exciting.

I’ve always been passionate about supporting young people to be the best they can be. This has been the driving force in my career, education and volunteering. Family and friends are so so important to me (and of course my cats). I also enjoy sports, crafting and hiking. My days vary so much. I could be working with an employer to develop a pathway into work for our young people, connecting with organisations to share learning, linking with a university or college or supporting with mock interviews.

An interesting fact about myself is that I was born in Switzerland.

Alex Jeavons

Bid Manager

Hello, I’m Alex and I joined Sport 4 Life in May 2022. When I was made aware of the role, I was really excited about the opportunity to contribute towards the already amazing work being done to support young people in the West Midlands. I spend a lot of my time writing, and it is therefore very important I am enthused and motivated about what my employer does.

I want to play my part in helping Sport 4 Life increase their growth and impact on young people, by successfully drawing as much income via grants, trusts and tendering as possible. The more I am able to achieve this, the greater our investment in supporting young people to access employment and education opportunities will be.

I am a staunch believer that everyone should have the same opportunities to succeed in whatever it is they want to do with their life.

My go-to story is that Derren Brown once stole my wallet. It took me well over a minute to realise, by which time I had walked off. I then had to turn around and walk back up to him to ask for it back. I can’t imagine there was anything of interest to Derren in a poor 18 year-old student’s wallet!