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Saad Mohammed

FIFA Visit S4L

We were delighted to be visited by FIFA this month to be filmed as part of their Football For Hope initiative.

Sport 4 Life UK receive support through Football For Hope that allows us to reach out to many young people across Birmingham using the world’s favourite game and then help them to create a better future for themselves through our sports-themed personal development programmes.

FIFA spent the afternoon with Sport 4 Life UK speaking to and filming staff, volunteers, and participants about the work we do and the support we receive through Football For Hope. They also visited a football session that engages newly arrived asylum seekers, refugees, and migrants to help them improve their life skills and integrate into society.

Click Here to see FIFA’s write up and video on Sport 4 Life UK




One Firm One Day

On Friday 19th May, as part of their One Firm One Day volunteering initiative PwC hosted a cohort of young people from one of our employability programmes at their HQ in Birmingham. The day comprised of 5 PwC volunteers supporting our young people with essential employability skills. This included sessions on interview skills, financial planning and CV writing. Each of the young people also benefited from intensive one-to-one support which was really well received.

Employment and Training Tutor, Ashley Brown said,

“This workshop was really well received by our young people. The PwC staff engaged the young people really well from beginning to end.  Experiences like this can help inspire the young people through the skills they learn from the workshop and the advice they receive. Our young people are looking forward to coming back for the mock interviews.”

Staff from PwC will also be supporting this cohort of young people with mock interviews that will be held at PwC in early June.


Body Shop Makeover

Last weekend, we were pleased to have the support of the Body Shop and Neighbourly to transform one of our indoor spaces where we deliver life-changing personal development programmes to young people in Birmingham.

As part of Body Shop’s Enrich, not Exploit campaign, staff from the Body Shop and people from the local community came to together with Sport 4 Life staff and young people. They volunteered their time and transform the basement of the Dolphin Women’s Centre in Hodge Hill Birmingham, where Sport 4 Life UK deliver our Female only personal development programme, Project YOU.

A big thank you to everyone who volunteered their time on the day and thanks to The Body Shop and Neighbourly for supporting us.




BEDSA Runners UP

Sport 4 Life UK are proud to announce that we finished runners up in our category at the 2017 Lycamobile British Ethnic Diversity Sports Awards. Hosted by Sir Lenny Henry, the awards are designed to recognise and celebrate the contributions made by black and minority ethnic communities.

The Awards help to drive change in the sport sector where more role models from more communities in more sports are a priority to increase participation. The recognition of hard work and dedication stimulates interest and unearths talent on and off the field of play. Sport 4 Life UK finished runners-up in the Sport England Community Sports Project of the Year Award and were very happy to be recognised in at these very prestigious awards.

Over 80% of young people involved in Sport 4 Life programmes are from BAME backgrounds and they actively work to engage and young people from all walks of life, backgrounds and circumstances.

Click here for more information on the awards, and to see the winners.

New Trustee Appointment

Sport 4 Life UK are delighted to announce the appointment of Katrina Cooke to the Board of Trustees.

Katrina is Director of Marketing and Communications at Greater Birmingham Chambers of Commerce, one of the largest Chambers of Commerce in the UK. Prior to joining the Chamber, Katrina spent 8 years at Aston Villa Football Club responsible for their customer relationship management and supporter loyalty programmes. Katrina brings to the Board expertise in marketing, communications and events.

Impact Report Released

We are proud to release our lastest impact report showcasing the work we have done to support young people in our last company year. The report outlines why we exist, what programmes we deliver, our life-changing impact on the lives of young people, and real life stories of Kelly and Javorn who have benefited from joining our programmes.

Click on the image below to download a copy of our report, or visit the impact section of our website to see more.


BEDSA 2017 Finalists

We are delighted to announce we have been shortlisted as finalists for the Sport England Community Sports Project of the Year Award at the 2017 Lycamobile British Ethnic Diversity Sports Awards (BEDSA).

The BEDSAs are designed to recognise and celebrate the contributions made by black and minority ethnic communities. The Awards will help drive change in the sport sector where role models from more communities in more sports are a priority to increase participation.

The BEDSAs are founded by Sporting Equals, who exist to actively promote greater involvement in sport and physical activity by disadvantaged communities, particularly, Black, Asian, and Minority Ethnic (BAME) population.

There is a public vote to help decide the winner of the award, please visit to cast your vote for Sport 4 Life UK.


Get On Track

Get On Track with Sport 4 Life!

We’re recruiting young people for our next Get On Track programme starting in February!

Get On Track is a free sports-themed personal development and employability programme delivered in partnership with the Dame Kelly Holmes Trust. The programme is led by world class athletes mentors who will develop your personal and key employability skills to help you get back into education, employment, or training.

The programme features:

Employability workshops
Tailored one to one mentoring support
Mock interviews at a local business

Weekly sports activities and trips
Social action project
Free lunch and travel passes

There is a training bursary of £100 for anyone who completes the programme.

The programme starts on Monday 13th February at 10am at the Lighthouse Young People’s Centre.

To register your interest, complete the short form below or call 0121 456 18 18. For information click on the flyer below.


Get in Touch

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New Year, Fresh Look

We’ve been busy over the last months of 2016 developing an exciting fresh look to celebrate a decade of Sport 4 Life UK and look forward to our future ahead. We are incredibly proud to present to you, our new refreshed logo.


Sport 4 Life UK CEO, Tom Clarke-Forrest had this to say about the refresh:

“I can still vividly remember how it all started. My brother and I were discussing our post-university career plans (or lack thereof) back in 2006. We talked about our passions – sport, football, young people, social action, Birmingham – and whether we could use these to create something and make a difference. The idea of Sport 4 Life was born.

Ten years later and Sport 4 Life is still here – and stronger than ever. Never in our wildest dreams did we think it would come this far. Over the past decade, we’ve spent over £2.5 million on our sports-themed personal development programmes. We’ve worked intensively with more than 5,000 disadvantaged young people, supporting them to find jobs, re-engage with education, stop offending and improve their life-skills. We’ve won prestigious awards, built strong partnerships, received media attention and, most of all, been constantly reminded of the true potential young people have in our society.

But there is still much to do. Over the next decade, we want to engage more young people, expand our work beyond Birmingham and improve our impact. The future for Sport 4 Life is bright – and I’m proud to announce this future will include a vibrant new look. We are undertaking a brand refresh to better reflect who we are, what we do and where we’re going. And I, for one, am incredibly excited about the journey ahead.”

We will be rolling out the new logo and branding across Sport 4 Life over the coming weeks and months, so keep your eyes peeled.

Clarke Willmott Partnership

Sport 4 Life are delighted to be partnering with Clarke Willmott LLP for 2017.

Clarke Willmott is a national firm of solicitors providing a broad spectrum of legal services for businesses and individuals. It’s a client-led law firm; with a strategic resolve which has earned them a strong reputation. Clarke Willmott work closely with their clients to provide legal advice and tailored solutions for their particular situation which is paramount. They invest time and energy into developing strong client relationships in order to add real value and achieve positive results.

Over 2017, Clarke Willmott’s Birmingham team of lawyers and solicitors will fundraise through their annual fundraising events as well as support Sport 4 Life’s 10 year anniversary campaign. They staff will also have the opportunity to support our programmes and provide mock interviews and interview skills days for our young people to improve their life skills and employability.

“We’re delighted to have Clarke Willmott supporting us over 2017; they have shown real enthusiasm and passion to making this year a very successful partnership and one we’re very looking forward to. They have an impressive commitment to CSR; supporting financially as well as operationally which is fantastic.” Jack Skinner, Business Development Manager

For more information on Clarke Willmott and their CSR scheme, please visit their website here.

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